Before dynares: good product, generic funnel

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Assista had strong demand from Google Ads, but most high-intent keywords landed on the same generic pages. Quality Scores were capped, CPCs climbed, and conversion rate hovered around 20%. The marketing team knew they needed more focused landing pages but didn’t have developer time or the appetite to maintain dozens of custom builds.

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Why Assista chose dynares

Assista didn’t want another big “website project.” They wanted per-keyword relevance in their Google Ads funnel without tearing everything down and starting again. dynares let them keep their existing brand and structure, while spinning up dedicated landing pages for the keywords that actually move the needle.

They also wanted the people closest to the campaigns to be in control. That means marketers, not developers. With dynares, the growth team can launch and edit landing pages themselves, test new angles, and react to performance without waiting in a dev queue.

Finally, they were tired of optimising for shallow metrics. Assista needed conversion uploads with value flowing back into Google Ads automatically, so bidding could be based on cost per conversion and revenue, not just clicks. dynares plugged into their stack and made that part boring in the best possible way.

Implementation: from spreadsheet to live pages in under 10 minutes

For the rollout, the team started by pulling in their key search campaigns and mapping the high-intent keywords into dynares. Instead of rebuilding the whole site, they focused on the terms that were already driving serious intent and told dynares, “these are the ones that deserve their own experience.”

From there, dynares used Assista’s existing brand guidelines and messaging to generate per-keyword landing pages plus matching ad copy. No new design system, no copy from scratch – just structured, on-brand pages that lined up with each query. The marketing team launched everything themselves in under ten minutes, with zero developer involvement.

Once the pages were live, dynares flagged image and UX optimisations that tightened up performance: compressed assets, simplified layout, and fewer layout shifts. The result was a Lighthouse score of 100/100, with 0.4s First Contentful Paint, 0.6s Largest Contentful Paint, and 0 Cumulative Layout Shift – basically instant, stable pages that both users andGoogle are happy with.

Results: relevance, speed and cheaper conversions

Before dynares, Assista’s main search campaign converted at around 20%, with an average CPC of $1.25 and cost per conversion at $6.18. After rolling out dynares-powered, per-keyword landing pages, the conversion rate jumped to 55.47%, average CPC dropped to $0.18, and cost per conversion fell to $0.32.

Because every high-intent keyword now lands on a tailored, ultra-fast page, Quality Scores improved, CPCs fell, and the same budget generated more qualified signups. With conversion uploads automated, the team can optimize around the numbers that actually matter, not just surface-level click metrics.

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Give every keyword the landing page and ad it actually deserves

Assista used dynares to turn generic search traffic into a high-intent, high-converting funnel — without touching code. If you’re running serious PPC and still sending dozens of keywords to the same few pages, it’s probably costing you more than you think.