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Marketing
Stop Chasing Vanity Metrics. This is a Conversion.
Stop Chasing Vanity Metrics. This is a Conversion.
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Lead Generation
10 Proven Lead Generation Examples You Can Use Today
10 Proven Lead Generation Examples You Can Use Today
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Marketing
Paid Search Marketing, Explained: From Keywords to Conversions
Paid Search Marketing, Explained: From Keywords to Conversions
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Lead Generation
From Click to Customer: Lead Generation That Converts
From Click to Customer: Lead Generation That Converts
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Landing Pages
Creating Effective Landing Pages: A Conversion-Focused Guide
Creating Effective Landing Pages: A Conversion-Focused Guide
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Performance
Reducing Bounce Rate to Maximize Ad Spend Performance
Reducing Bounce Rate to Maximize Ad Spend Performance
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PPC
How I Manage PPC Campaigns to Actually Drive Revenue
How I Manage PPC Campaigns to Actually Drive Revenue
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Marketing
Click-Through Rate (CTR): Definition and Improvement Strategies
Click-Through Rate (CTR): Definition and Improvement Strategies
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Analytics
What Is Search Intent in SEO? Let's Cut Through the Noise.
What Is Search Intent in SEO? Let's Cut Through the Noise.
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Landing Pages
How to Improve Page Load Speed for PPC Landing Pages
How to Improve Page Load Speed for PPC Landing Pages
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Quality Score
Your Guide to Click Through Rate Benchmarks by Industry
Your Guide to Click Through Rate Benchmarks by Industry
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Marketing
Marketing Automation for Small Businesses: A Strategic Guide
Marketing Automation for Small Businesses: A Strategic Guide
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Landing Pages
Landing Page CRO: A Practical Guide to Higher Conversions
Landing Page CRO: A Practical Guide to Higher Conversions
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AI
The 12 Best AI Tools for Digital Marketing to Scale Your Business in 2026
The 12 Best AI Tools for Digital Marketing to Scale Your Business in 2026
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Quality Score
Best Free Landing Page Builders That Actually Work
Best Free Landing Page Builder: My No-BS Guide for Founders & Marketers
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Analytics
What Is Conversion In Marketing And Why It Actually Matters
What Is Conversion in Marketing and Why It Actually Matters
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Analytics
ROI vs. ROAS: Track Profit, Not Vanity
ROI vs. ROAS: Track Profit, Not Vanity. Why most founders get it wrong
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ROAS
Calculate ROAS the Right Way (So You Don’t Lose Money)
Calculate ROAS the Right Way (So You Don’t Lose Money)
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Google Ads
Ad Reporting for Founders: What Matters, What Doesn’t
Ad Reporting for Founders: What Matters, What Doesn’t
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Lead Forms
Lead Capture Forms Are Leaking Your Money. Here's How to Fix Them.
Lead Capture Forms Are Leaking Your Money. Here's How to Fix Them.
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PPC
7 High-Impact PPC Ad Example Libraries for 2026
7 Killer Resources for PPC Ad Examples That Actually Convert in 2026
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Lead Generation
What Is Lead Generation Marketing? Forget the Buzzwords, Let's Build a Real Sales Pipeline
What Is Lead Generation Marketing? Forget the Buzzwords, Let's Build a Real Sales Pipeline
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Lead Generation
12 Lead Generation Ideas That Don't Suck (And Actually Work in 2026)
12 Lead Generation Ideas That Don't Suck (And Actually Work in 2026)
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Landing Pages
The Killer Lead Generation Landing Page Template
The Killer Lead Generation Landing Page Template
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PPC
7 Lead Generation Landing Page Examples to Crush Your PPC Conversions in 2026
7 Lead Generation Landing Page Examples to Crush Your PPC Conversions in 2026
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Landing Pages
The Ultimate Guide to Landing Page Design That Actually Converts
The Ultimate Guide To Landing Page Design That Actually Converts
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Landing Pages
My 10 Essential Landing Page Optimization Best Practices For 2026
My 10 Essential Landing Page Optimization Best Practices For 2026
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A/B Testing
A Founder's No-BS Guide to Multivariate vs. A/B Testing
A Founder's No-BS Guide to Multivariate vs. A/B Testing
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AI
What Is AI Copywriting? A Founder's No-Nonsense Guide
What Is AI Copywriting? A Founder's No-Nonsense Guide
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Google Ads
A Founder's Guide to Improving Google Ads Performance
A Founder's Guide to Improving Google Ads Performance
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Google Ads
The 12 Best Google Ads Optimization Tools for Founders in 2026
The 12 Best Google Ads Optimization Tools for Founders in 2026
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Google Ads Conversion Tracking Setup: Stop Gambling, Start Winning
Google Ads Conversion Tracking Setup: Stop Gambling, Start Winning
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Tech
How to Use Google Tag Manager: The Ultimate Guide
A comprehensive guide on how to use Google Tag Manager and make the most out of it.
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SEM
10 SEM Best Practices I Wish I Knew Sooner (A Founder’s No-BS Guide for 2026)
10 SEM Best Practices I Wish I Knew Sooner (A Founder’s No-BS Guide for 2026)
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PPC
10 PPC Advertising Strategies That Actually Scale in 2026
Let's be honest. Most PPC advice is garbage, rehashed nonsense from 2015...
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PPC
Pay Per Click for Small Businesses: The No-BS Guide for Founders
Is PPC a growth engine or a cash burner for small businesses?
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PPC
From Spreadsheet Hell to Automated Funnels: Modern PPC Workflows with AI
Let’s talk about the thing nobody brags about on LinkedIn: spreadsheet hell as a PPC manager
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Landing Pages
How Landing Page Relevance Cuts CPC and Boosts ROAS
The most boring lever in PPC is also one of the most profitable: landing page relevance.
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Landing Pages
AI Powered Landing Pages: Hype vs Reality for Google Ads Marketers
Let’s be honest: some of that is exciting, and a lot of it is nonsense.
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Quality Score
What Google Quality Score Really Cares About in 2026 (Beyond the Usual Nonsense)
In 2026, Quality Score is not something you hack with a random keyword in the H1.
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A platform you can trust
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