Before dynares: traffic was there, efficiency was not

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4logist was already investing in lead generation, but the account was not yet converting traffic into leads efficiently enough. While campaigns were generating clicks and engagement, there was still major room to improve how that spend translated into real business outcomes.

Compared to the previous four-month period, the account entered this phase needing stronger conversion performance, more efficient acquisition, and better output from the same channel mix. The goal was not just to drive more traffic, but to generate substantially more qualified leads at a lower cost.

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Why 4logist chose dynares

4logist needed a system that could do more than just send traffic to pages and hope for the best. They needed a setup built around lead generation performance: better conversion paths, tighter campaign-message alignment, and faster iteration based on what the data was actually showing.

dynares gave the team a way to focus on the metrics that mattered most for lead gen: conversion volume, conversion rate, and cost per conversion. Instead of judging success by clicks alone, the account could be optimized around actual lead outcomes and campaign efficiency.

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Implementation: optimizing for lead generation across campaigns

Over the four-month period, the focus was on improving how campaigns converted demand into leads across the account, with search carrying the biggest share of results.

At the account level, 4logist increased conversions by 8 times versus the previous four months. At the same time, cost per conversion fell to €12.43, a 67.69% decrease, while conversion rate improved to 6.52%. Total spend increased to reflect a scaling phase, but that budget produced dramatically stronger lead output than before.

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Results: more leads, better efficiency, stronger search performance

The result was a clear lead generation step-change over a four-month period.

Before optimisation, 4logist was converting at a much lower rate and generating far fewer leads. After the rollout, the account reached:

• 8x more leads
  
  
• €12.84 cost per conversion (-67.69%)
  
  
• 6.52% conversion rate
  
  

In practical terms, that means 4logist was able to turn a larger budget into disproportionately better lead generation results. Instead of paying more for the same output, the account scaled while becoming far more efficient at converting traffic into leads.

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